Built to be found by Google and understood by AI.
Most studios and agencies treat SEO as a phase near the end and AEO as a new upsell. We treat both as a property of how the site is built, which is why they are already part of every rebuild, build, and migration we do
Reviewd on Clutch, 5.0 stars out of 9 reviews
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Partnered with 30+ teams
Three reasons SEO and AEO usually disappoint.
Usually it's one of these. All three are why we build it in instead of selling it on.
01.
It was bolted on after the build.
SEO gets added as a final phase, often by someone who never touched the structure. By then the markup, the schema, and the architecture that engines actually read are already locked. Retrofitting them costs more and works less. The foundation that makes a site legible to machines is decided during the build, not after it.
02.
The AEO package was mostly air.
A lot of what gets sold as answer-engine optimization is certainty nobody can deliver. No one forces a language model to quote you. What actually works is unglamorous and structural, and the packages charging the most for it are usually the ones skipping it.
03.
The migration quietly tanked the rankings.
Pages moved, redirects were missed, and traffic that took years to earn dropped in a week. On most projects, the SEO that mattered most was the SEO nobody planned for.
How we handle SEO and AEO.
Three things that make this different from a bolt-on. None of them are dramatic. They just remove the parts that don't serve you.
Built in, not bolted on.
The person architecting your site is the person handling how it reads to search and answer engines. Same work, done once, while it is still cheap to get right. No separate SEO contractor inheriting decisions they can't change.
Included in the build price.
Because it is structural, the foundation ships with every rebuild, build, and migration at no separate line item. That covers semantic HTML and a clean heading hierarchy, schema markup, Core Web Vitals built to pass, a sensible URL structure with a full 301 redirect map on migrations, llms.txt with a clean robots and sitemap setup, and accessible markup that serves humans and machines in the same pass. None of it is exotic. What is rare is having it done right, by the builder, as a default.
Honest about AEO.
There is no trick that forces a language model to cite you. What moves the needle is content that is clearly structured, factually specific, marked up so a machine can extract it, on a fast, well-organized site. The same foundation that has always served classic SEO is what makes you legible to answer engines now. We build it, track whether you are being surfaced, and adjust. We use AI where it sharpens the craft, not as a substitute for judgment.
Recent work with teams who needed to ship and scale.
Website for a Leading Corporate Social Impact Platform
What we achieved:
Rebuilt the site around a unified design system and refreshed brand.
Marketing team now publishes 90% of pages without developer involvement
Ongoing Webflow support for campaigns and improvements.
Building Australia's Top Crypto Tax Website
What we achieved:
Rebuilt the site for 25+ locales on a modular Webflow system.
Developed reusable page systems to accelerate new launches.
Partnered long-term to evolve the website alongside company growth.
Trusted by marketing teams we’ve partnered with.
Verified reviews from Clutch
Teaching, not gatekeeping.
"It's super helpful to have someone who's willing to teach me as we go. They were quick to turn around work and happy to help me learn how to use Webflow in the process."
Sarah Kuntsal
Head of Product Marketing, Groundswell
A site marketing owns.
"They're not just punctual; they're ahead of the game, meeting deadlines with ease. The website now exists within Webflow and can be accessed and edited by our team"
Zack Beveridge
Product & Marketing Manager, inBuild
A rebuild and the team that stayed.
"The team were quick and responsive working collaboratively to define deadlines. Their skills and abilities are impressive"
David Traxler
Executive, Upvio
Common questions about SEO and AEO.
Is SEO really included, or does it become an upsell later?
Included. The technical foundation (semantic HTML, schema, Core Web Vitals, clean URLs, llms.txt) ships with every rebuild, build, and migration at no separate line item. It is not a tier you upgrade into. SEO and AEO are only billed on their own when you already have a site and want the foundation work without a full build.
Can you do just the SEO and AEO work on a site you didn't build?
Honestly, no. The whole point of how we work is that the foundation gets decided while the site is built, by the person building it. Bolting our SEO and AEO onto a site someone else architected means inheriting decisions we can't stand behind, which is the exact thing this page argues against. If your current site needs that foundation, the right path is a rebuild or migration, where it's included from the start. We're happy to start with an audit to tell you honestly whether that's worth it for you.
How is this different from hiring a separate SEO agency?
A separate SEO agency inherits a site someone else built and works around decisions they can't change. We make those decisions while we build, so the structure is right from the start instead of patched afterward. You also deal with the same senior throughout, not a handoff between a build team and an SEO team.
What is llms.txt and does it matter?
llms.txt is a file that tells AI crawlers what they're allowed to read and where the useful content is, much like robots.txt and sitemaps guide search engines. It's a small, low-cost step that's becoming a sensible default as answer engines grow. We include it on every build, so you're set up for it without having to think about it.
What is AEO, and do I actually need it?
AEO, answer engine optimization, is the work of being the source an AI cites when someone asks it a question. It matters because more buyers now ask ChatGPT, Perplexity, or Google's AI answers before they ever reach your site. You don't need a separate AEO product to benefit: the same structured, well-marked-up foundation that helps you rank in search is what makes you legible to answer engines.
Will a migration hurt my existing rankings?
Not when the migration is planned around them. Before anything goes live we map every existing URL, set the redirects, preserve the structure that's already ranking, and check parity after cutover. The goal is plain: you keep the traffic you've earned, with zero downtime during the move.
Do you guarantee rankings or AI citations?
No, and you should be wary of anyone who does. No one controls Google's algorithm or forces a language model to quote a source. What we stand behind is the foundation that earns visibility: clean structure, correct markup, fast pages, content a machine can extract. Then we track results and adjust.
Is there ongoing SEO work, and how is it billed?
There can be, and it's billed on what you use, not a retainer. Visibility is a foundation you maintain as the site changes, so ongoing work (new pages structured correctly, monitoring citations, adjusting as engines evolve) is billed at our hourly rate for the hours actually used. No monthly fee for work you didn't need that month.
Here's how to get the foundation right
If we've built or migrated your site, this is already handled. If we haven't worked together yet, the right starting point is a teardown of your current site.